Did you know there is (what industry professionals like to call) a “Wedding Season”? Did you know that wedding seasons may differ from state to state and region to region? Do you know who determines when the wedding season will be? Do you know why any of this is important to you? If you answered “No” to any of these questions, keep reading so you can learn about the wedding season and how it can affect you and your wedding.
What is the “Wedding Season”?
The “Wedding Season” is basically the time of year when most marriages take place. Despite the name, it is not limited to one season. Depending on your region, it may encompass all four seasons of the year.
Who determines the “Wedding Season”?
The wedding season is determined by you…future brides and grooms. With just 365 days in a calendar year…only 52 weeks…as little as twelve months and as many as 2.3 million wedding per year in the U.S. alone, it is very unlikely to pick a unique and exclusive wedding date. Perhaps you thought your special April wedding date was exclusive to you and your fiancé but you may find as many as 6,000+ other couples looking at that same date.
When couples pick a wedding date, they may take into consideration the weather, time of day, availability of their guests, etc. and they most often choose a popular Saturday afternoon, during the most beautiful, fashionable or trendy time of the year. On average, about 6,200 couples chose your exact wedding date.
When is the “Wedding Season” for your region?
The “Wedding Season” is likely not going to be the same from one area to another. I lived in New York most of my life where the wedding season promptly began in May and began to slow down in late September. While some weddings continued to take place during the rest of the year, it wasn’t nearly as busy as those summer months.
Relocating to Florida, I quickly learned that the “Wedding Season” took place during all four seasons on the year. Broken down, mainly, into wedding months to include March, April, May, early June, late September, October and November. When you consider Florida’s weather, it makes perfect since; it is simply too hot, too humid and too rainy during the summer months and a bit too chilly during December, January and February. So each region is going to have a wedding season that is ideal for that area.
Why is any of this important to you?
It all comes down to supply & demand. With so many weddings taking place at the same time, there are only a limited amount of vendors is every area available to service the wedding demands. Here are some things you might what to consider when picking your date:
- Any delay in booking during the busy season may result in losing your first choice vendor…in some cases, not securing a vendor at all. So if you set your wedding date during the busy season, you might want to book your favorite vendors as soon as possible. The idea is to get them before the competition does.
- Price hikes. Not all vendors increase their prices during the busy season but some offer discounts during the slow season…mainly venues. You may notice lower rates for different days of the week – “off days,” or different times of the year – “off season.” This can affect your budget significantly, so to save money, consider setting a date for an “off day” instead of the popular Saturday wedding, perhaps considering a Friday or a Sunday – you may find a better rate. If you’re a “prime couple, with “prime time” demands, be sure to make the necessary room in your budget to fund your “prime time date.”
- Be careful not to be outbid. A small, intimate wedding is just as romantic as a larger 300+ guest wedding but not always as profitable. Some vendors who charge based on headcounts alone (ie. caterers, bartenders, hair stylist, makeup artist, etc.) might not service smaller events during “Wedding Season.” Some vendors may return paid deposits and decline servicing your intimate wedding to service a larger more profitable wedding. When I planned my intimate 65 guest wedding, the original linen supplier that I booked declined to service my wedding 2 weeks before my wedding date. The reason? They were wooed by a much larger wedding, leaving me to scramble last minute, mid May, to find a company to provide chair covers and tablecloths. You might also want to be mindful of the word “minimum” that may spring up more during the busy season. For example, you may only be able to book certain hair stylist and/or makeup artist if you have a bridal party of “a minimum” 5 people requesting services. You can book a particular caterer but you may have to pay for “a minimum” of 100 people despite the fact that you have only 50 people on your guest list.
So whether you are planning a destination wedding or a wedding around the corner, it will only benefit you to familiarize yourself with the wedding season in that area. Knowing the wedding seasons can save you stress, heartache and best of all, money.